Case studies
A selection of case studies showing how BT Media and Broadcast can help you embrace the challenges and opportunities of the digital media economy.
The MPLS (multi-protocol label switching) network provided by BT Media and Broadcast – a specialist division of BT focused on the needs of the broadcast community – has delivered substantial cost reduction and is enabling ITV to respond much more quickly to changing business requirements. It provides far greater flexibility and collaboration in news production capabilities, and is helping the company to transform its business model.
Major League Baseball case study (pdf)
MLB Advanced Media is the internet division of Major League Baseball. Using BT’s robust network and webcasting capabilities, MLB now provides live video and audio coverage of games on the web, with an increase in subscribers and growth of revenues.
Barclays Africa case study (pdf)
Barclays Bank wanted to strengthen its position by providing uniform modern service delivery to all its African customers, including internet and telephone banking. A broadband infrastructure was needed that would be able to scale in line with demand, and handle confidential data securely. It would also have the capability to deliver voice and data traffic to some of the most remote parts of the world. Moreover, the whole package would have to be achieved within a tight budget. The bank chose to work with BT Media and Broadcast to implement a satellite-based solution, based on an innovative iDirect platform.
Hallmark
Hallmark Channel provides family entertainment to audiences in the US and Europe. BT provided Hallmark with a global content distribution solution, allowing them to expand services into Asia and grow revenues, while saving 75% on operational costs.
Sky sports
Sky Sports provides live coverage of Premier League football and other popular sporting events. Using BT’s UK-wide network and outside broadcasting capabilities, Sky was able to increase its live and interactive services, helping it to rapidly grow its subscriber base.
TF1
TF1 is France’s national broadcaster and a major news provider. BT replaced their old, unreliable network with a dynamic and easier to use scheduling network, improving their coverage across Europe and transforming their news gathering and broadcasting capability.
