MARK WILSON-DUNN
Executive Vice President of Sales

Mark joined BT Media & Broadcast in mid-2006, keen to build on his experience of delivering the best possible client solutions with an organisation at the forefront of a rapidly changing sector.

At BT Media & Broadcast, Mark runs a small team of highly skilled consultants who perform a client-facing role pre, post and during the sales process.

He is focused on ensuring that team is able to identify client needs through detailed analysis of their business and to advise specific courses of action to improve their commercial performance.

Mark leads major strategic client opportunities and runs multi-disciplined bid teams.

On his employer:
“BT Media & Broadcast is a specialist unit in the vanguard of organisations looking to offer the industry forward-thinking solutions.  The mentality of everyone here is to operate as a very agile, responsive business.”

On himself:
“The best lesson I learned early on was that being able to interact with senior clients at a business level as well as a technological one is vital.  To maintain a relationship with a customer it is vital you understand what they want to achieve commercially, and become a part of achieving that.”

On successful positioning:
“We are a media company, not a vertical that supplies to the industry.  We do for a living much of the stuff our clients do.  We operate in the same environment: their issues are our issues.  Success for me is when my team members are viewed by the customer as part of their team.”

This is Mark’s second spell at BT.  He initially joined the company in 1978 and over the next 21 years worked in a wide range of sales and customer-focused roles, developing an instinctive talent for getting beneath the skin of a customer’s business.

Between 2000 and 2002, Mark was a senior member of the management team at leading learning solutions company, Acadamee.  Here, Mark designed and delivered learning and development programmes for some of the world’s biggest corporate brands.

Mark is married with three children and is a big believer in work-life balance.  He spends much of his spare time surfing off the north coast of Devon and if he were not delivering ideas for continual business improvement to clients, Mark would be running a surf shop with café on a sunny beach.